Diego Diaz

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Once again, I was commissioned by the guatemalan-reggae band Iguanamanga to come up with a promotional flyer for their newest single Mi Sangre. The band needed to mantain the same graphic concept we did before to develop a strong series with each track. Since the lyrics tells the story of a new born life that fills a family with lots of dreams, renovation and light, the concept focuses in the classical family tree. It resembles the new life as a new member of the same blood. The warmth on the blood bond value. 

Una vez más estuve encargado de desarrollar un flyer promocional para el lanzamiento del más reciente sencillo de la banda de reggae-guatemalteco Iguanamanga, Mi Sangre. La banda necesitaba mantener la misma línea gráfica que desarrollamos desde el anterior sencillo, con el objetivo de presentar una serie sólida con cada uno de los tracks. La lírica cuenta la historia del nacimiento de una nueva vida que llena a la familia de sueños, renovación y luz. El concepto gráfico se enfoca en el clásico árbol genealógico. Alude a la nueva vida como un miembro de la misma sangre y la calidez sobre el valor del vínculo sanguíneo.

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    • #graphic design
    • #print
    • #promotional
    • #flyer
    • #publication
    • #iguanamanga
    • #reggae
    • #guatemala
    • #music
    • #roots
  • 2 months ago
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Mixed media illustration to create awareness about child slavery and sex-trafficking in Guatemala and around the world. A manifesto that cries out to companies, organizations, associations, nonprofits and individuals who are unaware of the causes and consequences of this dark industry. Consequently, the main  idea is to generate an impact that promotes stronger actions for the cause.

Ilustración en técnica mixta, desarrollada para crear conciencia sobre la esclavitud y trata de niños en Guatemala y el resto del mundo. Un manifiesto dirigido a empresas, organizaciones, asociaciones y personas individuales que desconocen las causas y consecuencias de ésta industria de esclavitud.  En consecuencia, la idea también se basa en generar un impacto que promueva acciones concretas para la causa.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

    • #mixed media
    • #print
    • #illustration
    • #pencil
    • #graphite
    • #awareness
    • #child slavery
    • #sex-trafficking
    • #rapture
    • #innocents
    • #spirits
    • #guatemala
    • #world
    • #slave industry
  • 3 months ago
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Sneak peek #10
Currently retaking one of my pencil illustrations to turn it into mixed media project. The main idea is to create awareness about child slavery and sex-trafficking around the globe, in order to generate an impact that promotes stronger actions for the cause.
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Sneak peek #10

Currently retaking one of my pencil illustrations to turn it into mixed media project. The main idea is to create awareness about child slavery and sex-trafficking around the globe, in order to generate an impact that promotes stronger actions for the cause.

    • #sneak peek
    • #work in progress
    • #illustration
    • #mixed media
    • #pencil
    • #drawing
    • #awareness
    • #child slavery
    • #sex-trafficking
    • #cause
  • 4 months ago
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“Glory to God in the highest heaven, and on earth peace” - Luke 2:14

Every year I like to share a message about the true Christmas with my family, friends, clients and colleagues. This time I decided to develop a simple type composition on the Gospel of Luke, as a manifest of joy and happiness on the birth of the baby Jesus. Happy holidays everybody!

“Gloria a Dios en las alturas, y paz en la tierra” - Lucas 2:14

Cada año me gusta compartir un mensaje sobre la verdadera Navidad con mi familia, amigos, clientes y colegas. En esta ocasión decidí desarrollar una composición tipográfica sobre el Evangelio según San Lucas, como manifesto de gozo y alegría en el nacimiento del niño Jesús. ¡Felices Fiestas para todos!

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    • #graphic design
    • #typography
    • #print
    • #holiday card
    • #x-mas
    • #bible
    • #scripture
    • #saint lucas
    • #holy night
  • 5 months ago
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The Cities Agenda is a small drawing project i’ve been working on, since last semester at college. It’s been inspired from the artworks of the Kind of a Funny Story movie, and anything else that i like, and feeds my creativity. From emotions and dreams, to beliefs and soundtracks. In the beginning, it started as way to practice my drawing skills with geometry and perspective during my free times at college. Since then, it was all about drawing imaginary-abstract maps from cities, streets and avenues, as a routine over my college agenda pages.

TCA project: http://bit.ly/TtK17X

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    • #creative process
    • #sketchbook
    • #agenda
    • #cities
    • #college
    • #maps
    • #abstract
    • #imaginary
    • #drawings
    • #postcards
    • #avenues
    • #streets
    • #inspiration
  • 5 months ago
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Sneak peek #09
These are some rough sketches for my first project within the Advanced Illustration workshop at college. Since we got a little freedom to choose our theme and technique, i decided to go with a sumi-e illustration (kinda) using watercolours and inks. The main idea is to adapt our own style with classic and contemporary references. The final result is coming soon.
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Sneak peek #09

These are some rough sketches for my first project within the Advanced Illustration workshop at college. Since we got a little freedom to choose our theme and technique, i decided to go with a sumi-e illustration (kinda) using watercolours and inks. The main idea is to adapt our own style with classic and contemporary references. The final result is coming soon.

    • #sneak peek
    • #college project
    • #illustration
    • #watercolor
    • #brushes
    • #ink
    • #sumi-e
    • #concept art
    • #asia
  • 8 months ago
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Sneak peek #08
So, The Cities Agenda is a personal drawing project i’ve been working on since last semester in my free times. It’s been inspired on the artworks from the Kind of a Funny Story movie, and anything else that i like and feeds my creativity. It’s all about drawing imaginary-abstract maps of cities, streets and avenues on my college agenda. Stay tuned!
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Sneak peek #08

So, The Cities Agenda is a personal drawing project i’ve been working on since last semester in my free times. It’s been inspired on the artworks from the Kind of a Funny Story movie, and anything else that i like and feeds my creativity. It’s all about drawing imaginary-abstract maps of cities, streets and avenues on my college agenda. Stay tuned!

    • #sneak peek
    • #personal project
    • #drawings
    • #maps
    • #agenda
    • #inspiration
    • #creativity
    • #free time
  • 9 months ago
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4am Saatchi & Saatchi needed to develop a proposal for Tigo Guatemala in the back to school for children and adolescents in the city. The agency commissioned my friend Luis Pinto and I, to present two proposals to address the need, one free and one safe. Our goal was to develop proposals for a school notebook, that would not only mantain Tigo’s corporate identity, but also to provide a dynamic and fun theme for the students.

4am Saatchi & Saatchi necesitaba desarrollar una propuesta promocional para Tigo Guatemala en el regreso a clases para los niños y adolescentes de la ciudad del país. La agencia nos encargó a mi amigo Luis Pinto y a mi, para presentar dos propuestas que solventarían la necesidad, una libre y una safe. Nuestro objetivo fue desarrollar propuestas de cuaderno escolar, en el que no sólo se conservara la imagen corporativa de Tigo, sino que también proporcionara un carácter dinámico y divertido para los estudiantes.

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    • #4am saatchi & saatchi
    • #tigo guatemala
    • #collaboration
    • #luis pinto
    • #publication
    • #notebook
    • #school
    • #students
    • #children
    • #drawings
  • 10 months ago
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The guatemalan-reggae band Iguanamanga, asked me for a promotional piece to launch their new single Hot Lava Red Fire. Estuardo Alvarado, lead singer of the band, needed to integrate both the single’s concept and the classic aesthetics of reggae music. So i came up with a proposal using graphic elements, types and textures that could retake the vinyls and posters aesthetics from the 70’s in Jamaica. It was also necessary to portray the image of lava to keep the single’s lyrical concept.
La banda de reggae-guatemalteco Iguanamanga me encargó trabajar una pieza promocional para el lanzamiento de su nuevo sencillo Hot Lava Red Fire. Estuardo Alvarado, vocalista de la banda, necesitaba integrar el concepto figurativo del sencillo con la estética clásica del reggae. Así que mi solución se basó en el desarollo de una propuesta con elementos gráficos, tipografías y texturas que retomaran el carácter de los viniles y afiches de los 70’s en Jamaica. También fue necesario retratar la imagen de la lava para conservar el concepto y lírica del sencillo.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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The guatemalan-reggae band Iguanamanga, asked me for a promotional piece to launch their new single Hot Lava Red Fire. Estuardo Alvarado, lead singer of the band, needed to integrate both the single’s concept and the classic aesthetics of reggae music. So i came up with a proposal using graphic elements, types and textures that could retake the vinyls and posters aesthetics from the 70’s in Jamaica. It was also necessary to portray the image of lava to keep the single’s lyrical concept.

La banda de reggae-guatemalteco Iguanamanga me encargó trabajar una pieza promocional para el lanzamiento de su nuevo sencillo Hot Lava Red Fire. Estuardo Alvarado, vocalista de la banda, necesitaba integrar el concepto figurativo del sencillo con la estética clásica del reggae. Así que mi solución se basó en el desarollo de una propuesta con elementos gráficos, tipografías y texturas que retomaran el carácter de los viniles y afiches de los 70’s en Jamaica. También fue necesario retratar la imagen de la lava para conservar el concepto y lírica del sencillo.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

    • #graphic design
    • #promotional
    • #flyer
    • #publication
    • #iguanamanga
    • #reggae
    • #band
    • #music
    • #download
    • #single
  • 10 months ago
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Again my work was featured. I’m pretty happy to know that there are people that really like what I do. Many thanks to Maria Papaefstathiou who was in charge to showcase all of my reggae-related illustrations in the Graphic Art News community.
Nuevamente mi trabajo fue publicado. Me alegra mucho saber que hay personas a las que realmente les gusta lo que hago. Un agradeciemiento muy especial para Maria Papaefstathiou, quien estuvo a cargo de publicar todas mis ilustraciones relacionadas con el reggae en la comunidad de Graphic Art News.
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Again my work was featured. I’m pretty happy to know that there are people that really like what I do. Many thanks to Maria Papaefstathiou who was in charge to showcase all of my reggae-related illustrations in the Graphic Art News community.

Nuevamente mi trabajo fue publicado. Me alegra mucho saber que hay personas a las que realmente les gusta lo que hago. Un agradeciemiento muy especial para Maria Papaefstathiou, quien estuvo a cargo de publicar todas mis ilustraciones relacionadas con el reggae en la comunidad de Graphic Art News.

    • #feature
    • #publication
    • #post
    • #community
    • #showcase
    • #graphic art news
    • #portfolio
    • #projects
    • #illustrations
    • #mention
  • 10 months ago
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Hi! I'm Diego Diaz, a guatemalan graphic designer and illustrator working as dd-art studio© since 2006.

It all started with the thought Ideas in Liberty which i've maintained as a work philosophy and slogan of the company. It reflects the unlimited, the freedom and the dynamism in each project. Also, the trusting and solid relatioshinps that are maintained throughout any creative process, reflects the ethical and spiritual values within the company's corporate identity.

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